THe Value of Pressing a SECOND Time

The other day, I was discussing our transfer paper with a heavy user.

What follows is his story:  one day he was rushing to get an order out.  Short on time, he skipped the second pressing – the Teflon (c) overlay for 4 – 6 seconds overlay.  The order looked fine and he was pleased to deliver as per his commitment.

A few weeks later, the customer made contact with him.  The images of the shirts were washing out relative to previous orders.  Our customer did a series of tests:  1.  the shirts without a second press washed out much quicker than those with a second pressing.  2.  He replaced the shirts and the customer has a smile.  The second pressing made the difference – no washout issues.

The second pressing adds significant value to tshirt transfers.

A second benefit is:  the cracking associated with transfers is often minimized (and sometimes eliminated with the second pressing).

So please do not rush and do a second – the Teflon (c) overlay pressing.  The second pressing is of significance!

have an awesome day

Ken

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